Most people in the present world search Google to find the information they need. Google then showed results of many sites on its search results page. After writing something on the search engine you found some result and those sites have been done SEO. Every single day a huge number of websites is being created. Now, poor search engine got confused, which website should show on the 1st page and which website should show on the 2nd page?
For show a website on the first page of SERP Google follow some rules and it called algorithm in the SEO world. Google has 200 algorithms. Websites that have followed most of those algorithms is considered to be the best and Google show that websites on SERP 1st page. And yes, it’s better to inform that Google is a search engine. There have so many search engines in this world but Google is the most popular. To get information people do search on Google than another search engine. So marketing creates a website targeting Google.
So, in order to take this place on the first page of these search engines, which rules and systems are followed and this called SEO.
How many types of SEO do have?
According to SEO experts, there have 3 types of SEO.
- 1 Whit Hat SEO
- 2 Black Hats SEO
- 3 Gray Hat SEO
1. White Hat SEO
The SEO of any websites done by following right rules except doing spamming, it’s called white hat SEO.
There are two types of white hat SEO-
- On page SEO
- Off page SEO
On page SEO
To rank, a website in search engines, the work that is done within the website is called On Page SEO.
The tasks that are done for On Page SEO are:
- Keyword Research
- Publish article
- Write unique title
- Unique description tags
- Heading tags optimization
- Website analysis
- Content Optimization
- Images and alt tag
- SEO friendly URL structure
- Google Analytics installation
- Sitemap submit in Google webmaster tool
- XML and HTML sitemaps creation
Off page SEO
To increase a website’s popularity and visitors SEO experts do website link sharing and link building that is called off page SEO.
The tasks that are done for Off Page SEO are:
- Directory Submission
- Social Bookmarking
- Photo Sharing
- Video Promotions
- Article Submission
- Forum Postings
- PDF Submission
- Guest post
- E-mail Marketing
- Image submission
- Review submission
2. Black Hats SEO
The technique that makes fools the search engine by not complying with the correct rules, is called the black hats SEO.
The tasks that are done for black hats SEO are:
- Buy Links
- Spam Comments
- Copy Content
- Article Spinning
- Keyword stuffing
3. Gray hat SEO
Combination of white hat SEO and black hats SEO is called gray hat SEO.
The tasks that are done for gray hat SEO are:
- Add a comments box to website pages and invite anyone to comment there
- Link yourself higher
- Use Keyword Association Manipulation
- Spun Content
- Link chaining
- Pay for reviews
Marketers are doing SEO of their website for multiple purposes, Like-
- To make website known to everyone
- To make the website popular
- To increase site visitor or traffic
- To earn from online, etc.
So, why you want to learn SEO let me know by commenting below.